Case Study: University of Colorado Anschutz Medical Campus boosts engagement and lead generation with Ion Interactive Interactive eBook

University of Colorado Anschutz Medical Campus boosts leads 4x with Ion Interactive

The University of Colorado Anschutz Medical Campus faced the challenge of disseminating its vast medical research more effectively, as traditional methods like scientific publications were slow to translate evidence into clinical practice. Seeking to increase engagement and reach, the institution partnered with vendor Ion Interactive to explore innovative, web-based content distribution.

Ion Interactive collaborated with the university to create a modern, interactive eBook to replace static PDFs. This highly visual and responsive solution served as a rich research dissemination tool, merging audience silos and proving to be a cost-effective success. The resulting eBook was widely shared and utilized by multiple audiences, leading Ion Interactive to help the university achieve a significant increase in engagement with its content.

University of Colorado Anschutz Medical Campus