Case Study: SmartBrief achieves over 50% landing-page conversion and real-time channel analytics with Ion Interactive

SmartBrief Employs Smart Landing Pages with App-like Features

SmartBrief, a publisher that curates and summarizes business news for busy professionals, needed to ramp up subscriber acquisition but found its legacy landing pages and reporting limited. The Audience Development team required greater agility to make frequent updates, deeper analytics to understand channel performance, and more engaging, interactive experiences to improve first impressions and conversion rates.

By adopting the ion interactive platform, SmartBrief launched app-like, no-code landing pages with real-time analytics and bespoke training/support for a quick ramp-up. The result: consistently strong performance (landing page conversions regularly above 50%), clearer insight into which channels and messages drive the best CPA, and the ability to tailor interactive pages and content by audience—enabling ongoing optimization of acquisition efforts.

SmartBrief