Case Study: Rosetta Stone achieves higher engagement and lead generation with Ion Interactive

Rosetta Stone Creates Award-Winning Infographic Using Visually, by Rock Content

Rosetta Stone, a leading education-technology company known for language-learning and workplace training, needed to communicate the business case for English-language training to manufacturing decision-makers. With U.S. labor-force growth coming largely from immigrants and their children—many with limited English—employers face safety, productivity and retention risks, so Rosetta Stone sought an effective way to demonstrate the importance of English language learning for blue-collar industries and their operations leaders.

Working with Visually by Rock Content, Rosetta Stone created a concise infographic roadmap showing the manufacturing landscape, implementation challenges, and actionable ELL steps. They distributed it across their Business Content Hub, social channels, email campaigns, sales enablement kits, syndication partners and webinars, which boosted engagement, improved email click-through rates and lead generation versus prior campaigns—and the infographic was named a finalist at the 2018 Content Marketing Awards.

Rosetta Stone