Case Study: Ströer (owner of t‑online.de) extends advertiser reach and boosts reader engagement with Ion Interactive

Rock Content Helps T-online.de Extend Advertiser Reach, Engagement

t-online.de, one of Germany’s largest content and news websites owned by Ströer, struggled with a slow, impractical CMS that hampered fast, time-sensitive publishing and social integration, especially for breaking news and lively reader interaction.

By adopting Rock Content’s platform, t-online.de launched a live, update-driven morning format, integrated social walls and a pinboard-style display, and opened the tooling to advertisers. The platform powered a successful South African Tourism campaign—user-generated contest entries, mobile posting, live social reports and a shareable pinboard—that increased engagement and page impressions and left the advertiser “quite satisfied.”

Ströer

Lukas Martin

Site’s Innovation Editor