Case Study: Reuters achieves one-stop global live coverage and 1M+ page views in 24 hours with Ion Interactive

Reuters Provides One-Stop-Shop Coverage on a Global Scale

Reuters, the news and media arm of Thomson Reuters, needed to provide compelling, real-time coverage across business, politics, sports and more while managing a flood of disparate sources and limited homepage real estate. Cassandra Garrison, Reuters’ Social Media and Live News Editor, faced the challenge of aggregating minute-by-minute updates in a way that kept audiences engaged and ensured verified, prominent coverage.

Using Rock Content Engage as a one-stop live-blogging platform, Reuters centralized reporter contributions, automated social pulls, and coordinated roles via mobile and desk editors to curate rolling coverage. The approach drove massive engagement—more than 1 million page views in 24 hours for the Paris attacks live stream and up to 2,000 concurrent viewers on the politics live blog—enabling seamless, global, minute-by-minute reporting.

Reuters

Cassandra Garrison

Social Media and Live News Editor