Case Study: Plymouth Rock achieves 17,900% faster speed-to-market and 300% more online quotes with Ion Interactive

Plymouth Rock Assurance Delivers Big Customer Experiences for Big Results

Plymouth Rock Assurance, one of New Jersey’s largest auto insurers (also operating the Teacher’s Insurance Plan), faced an “immense” need for flexible, dynamic landing pages. Before adopting a new platform they were limited to a single page inside the corporate site; change requests required multiple hand-offs, took days to weeks to process and 3–6 months to implement, and A/B or multivariate testing was not possible.

By adopting the ion interactive platform and template-driven landing pages, Plymouth Rock grew from one page to 230+ pages and cut new-page turnaround to under a day — a 17,900% increase in speed-to-market. Enabled testing and Salesforce integration, the solution boosted online quotes 300%, reduced cost-per-quote by 33%, improved customer experience (lower abandon rates), and added features like reduced forms and call-back URLs to capture overflow leads.

Plymouth Rock

Aneliya

Online Marketer