Case Study: Pitney Bowes boosts engagement with an interactive ebook from Ion Interactive

Pitney Bowes drives 4x more leads with Ion Interactive

Pitney Bowes, a technology company known for mailing equipment and services, sought to add interactivity to a 25-page shipping guide to provide more value and shift its market position. They faced the challenge of simplifying the complex world of shipping carriers, classes, and add-ons for their customers.

Working with Ion Interactive's Creative Services team, Pitney Bowes created an interactive eBook that simplified shipping topics and included quiz questions for engagement. The solution from Ion Interactive delivered high engagement, served as an evergreen resource for their large sales team, and provided data that led to new interactive tools. The project was extremely well-received and helped generate four times more leads.

Pitney Bowes