Case Study: Closed Loop Marketing doubles registration conversion rates with Ion Interactive

Multivariate testing and A/B testing with ion doubles conversion rates

Closed Loop Marketing, founded in 2001, is an agency that boosts website profitability through A/B and multivariate testing, search marketing, landing page and UX optimization. They were hampered by reliance on client IT teams for landing page builds and updates—slow, resource-constrained processes that prevented rapid testing and iteration and limited performance improvements for clients like Blurb.

By adopting the ion platform, Closed Loop could create, deploy and multivariate-test new landing page templates without developer support, rolling them out across top products, locales and over 200 targeted experiences. The no-code tests of copy, imagery and CTAs nearly doubled Blurb’s registration conversion rate (from 7% to 13%), increased registration volume and revenue while maintaining ROI, and delivered a projected annual gain in conversions measured in the tens of thousands.

Closed Loop

Lance Loveday

CEO, Marketing; Author, Web Design for ROI