Case Study: Morton Salt raises brand awareness for the Salt Girl's 100th anniversary with Ion Interactive

Morton Salt Partnered with Visually to Raise Brand Awareness on the 100th Birthday of an Icon

Morton Salt partnered with Visually (now Rock Content) to mark the 100th anniversary of the Morton Salt Girl and wanted to celebrate the icon’s connection to households while also showcasing its broader product portfolio. The challenge was producing a high-quality, emotionally engaging video that was creative, affordable, and could be completed quickly.

Visually crafted a storytelling video that traced the Salt Girl through the past century, delivering strong design, scriptwriting and a smooth collaborative process. The video ran at company events (including IFT14), reached 18,000 trade show attendees, and earned more than 15,000 organic views with no paid promotion — becoming a lasting branded asset produced at a fraction of traditional time and cost.

Morton Salt

Harrison Dobe

Manager of Digital Strategy & Social Media