Case Study: Mashable creates engaging live experiences with Rock Content Engage

Mashable Creates Engaging Live Experiences for their Audience

Mashable's Editorial Team sought to create more engaging live blog experiences for their audience and enable contributors to easily upload timely content. They were unsatisfied with their existing content publishing tools. After comparing several vendors, they selected Rock Content Engage from Ion Interactive.

Implementing Rock Content Engage allowed Mashable's global teams to collaborate on real-time reporting for major events like product launches and weather emergencies. The solution provided an easy-to-use platform that drove significant audience engagement, including their highest trafficked live blog which achieved an average engagement time of two minutes. The team from Ion Interactive enabled immediate content sharing and a greatly improved user experience.

Mashable

Jenni Ryall

VP of Content Strategy