Case Study: Axway achieves 291% increase in ROI with Ion Interactive

Landing Page Testing Results in 291% Increase in ROI

Anvil Media, working for enterprise software company Axway, faced the challenge of lowering PPC cost-per-lead: Axway was using a single, in-house landing page with no testing, limiting conversion performance and preventing budget reallocation to new verticals. Anvil needed a fast, scalable way to create and optimize targeted landing pages without tying up Axway’s IT resources.

Anvil used ion’s platform to build a master template, duplicate and customize 330 targeted landing pages in two months, enable dynamic keyword insertion, automate tracking and Pardot integration, and run A/B and multivariate tests with automated optimization. The program raised conversions 17% on the same media spend, saved Axway over $100,000 per year, and increased ROI by 291%, while significantly improving lead volume and cost-per-lead.

Axway