Case Study: Korn Ferry achieves data-driven engagement and improved user experience with Ion Interactive

Korn Ferry Engages Audiences and Improves User Experience with Data-Driven Content

Korn Ferry, a global organizational consulting firm, faced the challenge of engaging decision-makers across long buying cycles and three distinct business lines without bombarding prospects or relying on gated content that only captured basic contact details. Their marketing team needed a way to deliver tailored content throughout the buyer’s journey and understand which topics and assets genuinely resonated with different audiences.

Partnering with Ion, Korn Ferry transformed static white papers into interactive calculators, eBooks, maps, and quizzes with tagged elements that captured high-value engagement data. Integrated with Marketo, these insights enabled more targeted, non-redundant campaigns, improved user experience, and higher-quality leads by showing which content chapters and interactive features users actually found compelling.

Korn Ferry

M. Foley

Global Campaign Manager, Digital Marketing