Case Study: MarketingProfs achieves 20–50% landing page conversion rates and increased lead generation with Ion Interactive

Integrated A/B Testing Increases Landing Page Conversions

MarketingProfs, a provider of practical marketing tools and a community of more than 430,000 members, faced stagnant conversion rates because its in-house landing-page tool lacked easy testing and real-time analytics. Without the ability to quickly create, A/B test and optimize pages, the marketing team could not improve lead generation across email, PPC and social channels.

In March 2011 MarketingProfs replaced the proprietary system with ion’s platform, enabling fast page launches, integrated A/B testing and analytics. Within weeks conversion rates climbed to 20%–50% by channel (email pages topped 50%), the team built and tested over 330 landing pages and microsites, and ongoing optimization reduced cost-per-acquisition while scaling the program across multiple business units.

MarketingProfs

Megan Leap

Online Marketing Manager