Case Study: Infer turns complex ML concepts into easy-to-understand eBooks with Ion Interactive

Infer Explains Complex Concepts to New Customers with an eBook by Visually

Infer, a B2B machine‑learning company that analyzes customer behavior to identify likely buyers, faced a common barrier: prospective customers struggled to understand the value of its intent-data approach. To address this education gap, Infer engaged Rock Content’s Visually team to produce a 10–20 page eBook that would clearly explain complex concepts and make the product easier to sell.

Visually managed the project end‑to‑end, streamlining feedback, coordinating contributors, and accelerating iteration so Infer could bring the eBook to market faster. While lead-generation metrics are still being measured, Infer has received substantial unsolicited, positive feedback and the asset has successfully translated technical material into clear, widely understood messaging that resonates with its audience.

Infer

Sean Zinsmeister

Director of Product Marketing