Case Study: Whitby School achieves differentiated, higher-engagement content with Ion Interactive

How Whitby School created differentiated content with Ion in a highly competitive market

Whitby School, an independent co-educational private school in Greenwich serving 440 students from 18 months through Grade 8, needed to stand out in a crowded local market of established private schools. After shifting from outbound to inbound marketing and relaunching a twice-weekly blog, the marketing team sought more engaging ways to communicate Whitby’s mission and attract families, faculty and donors.

They adopted Ion Interactive’s Easy Quick Starts—prefab, brandable templates plus hands-on training—to build a recruitment quiz and interactive infographics (annual report and key school stats). The interactive pieces drove engagement and actionable data (about 100 visits from 400 recipients, ~25% engagement in one week), reduced communications costs to roughly one-third of prior print expenses, and helped Whitby clearly differentiate itself in the market.

Whitby School

Sarah Mead

Director of Marketing and Communications