Case Study: Purchasing Power achieves 4x higher conversions with Ion Interactive's Interactive Experiences

How Purchasing Power drove 4x more conversions with Interactive Experiences

Purchasing Power, a voluntary benefit provider that lets employees buy electronics and appliances via payroll deduction, needed to turn static educational pages into interactive experiences to better nurture late-stage purchase prospects. They required a code-free solution that integrated with their CMS to avoid hiring developers and to launch quickly with diverse creative formats.

Using Ion Interactive’s services and Quick Start templates, Purchasing Power built interactive eBooks and a Solution Finder (Laptop and Tablet Buying Guides) and saved reusable templates for fast future deployment. Within 90 days the experiences delivered a conversion rate 4x the site average—exceeding the conversion goal by 80%—while increasing engagement, lowering bounce rates, and providing analytics to inform ongoing optimization.

Purchasing Power