Case Study: Pitney Bowes achieves high engagement with Ion Interactive's interactive eBook solution

How Pitney Bowes got high rates of engagement with an Interactive Ebook

Pitney Bowes, a long-established U.S. technology company known for mailing and shipping solutions, faced the challenge of simplifying an increasingly complex shipping landscape for customers and sales teams while repositioning the brand for a more technology‑focused era. To provide clear, valuable guidance and boost engagement, they set out to turn a 25‑page guide into an interactive web experience and selected Ion Interactive as their vendor.

Working with Ion’s Creative Services and content strategists, Pitney Bowes launched an interactive, chaptered eBook with quizzes and social sharing that breaks down rates, classes, and surcharges. The evergreen piece—used by the 500+ person sales team, customers, and prospects—delivers high engagement, generates weekly analytics that identify content needs (prompting a DIM weight calculator), and is continually updated, prompting plans for more interactive campaigns.

Pitney Bowes

Jamie Cohen

Senior Manager of Product Marketing