Case Study: Korn Ferry achieves data-driven, higher-engagement marketing with Ion Interactive

How Korn Ferry achieved more impactful and useful marketing communication using data from interactive content

Korn Ferry, a global organizational consulting firm serving clients across industries, faced a long, complex buying cycle and needed more effective ways to engage decision-makers and understand which content actually resonated. Traditional gated white papers only returned basic contact data and risked delivering redundant, untargeted messaging.

Korn Ferry partnered with Ion to repurpose white papers into interactive chapters, calculators, maps and quizzes, tagging high‑value actions and integrating selected engagement data with Marketo. The approach boosted engagement, revealed which topics audiences cared about, produced higher-quality leads, and enabled more personalized, non‑redundant marketing.

Korn Ferry

M. Foley

Global Campaign Manager, Digital Marketing