Case Study: BloomReach achieves 50x more participation with Ion Interactive

How BloomReach expanded their marketing results using Quiz and Interactive Infographic

BloomReach, a Personalized Discovery Platform for e-commerce, wanted a creative way to show how consumer language drives product relevance. Marketing set out to capture authentic descriptions of a single dress and engage prospects with a low-resource, highly visual experience that would also generate measurable leads and brand buzz.

Using ion interactive, BloomReach launched a custom quiz promoted via social, email and paid ads that quickly went viral and drove dramatically higher participation. The campaign produced a 70% conversion rate after 500 respondents, was 60% more effective at generating new leads and 40% better at nurturing existing customers, and yielded exportable data for infographics, sales storytelling and experiential marketing (including a dress display), plus strong social and internal enthusiasm.

Bloomreach