Case Study: Anvil Media achieves scalable landing-page production, 40% higher mobile conversions and 51% lower cost-per-conversion with Ion Interactive

From Zero to Mobile with ion

Anvil Media, a search engine marketing agency without full-time developers, struggled to build and test landing pages for clients, forcing clients to shoulder production. When managing a large, multi-keyword PPC program for Insight Schools (an online high school across eight states), Anvil needed a scalable way to serve relevant, state-specific pages without building dozens of separate pages.

Using ion’s templates and dynamic content substitution, Anvil created five keyword-themed landing pages with automated state variations (instead of 40 separate pages) and launched mobile pages with click-to-call and inquiry forms. One month after the keyword-specific pages, Insight Schools’ quality score rose 22% and average CPC fell; the mobile campaign delivered a 40% higher conversion rate and 51% lower cost-per-conversion, enabling faster, scalable testing and better client results.

Anvil Media

Kim Toomey

Senior Account Executive