Case Study: CaringBridge achieves 20%–100% conversion lifts with Ion Interactive

Focused Testing Leads to Conversion Lifts for Nonprofit Organization, CaringBridge

CaringBridge is a nonprofit that provides private websites connecting people experiencing a health event with family and friends, serving over half a million daily users. With a small IT team focused on service reliability and feature development, the organization struggled to create marketing landing pages quickly and had no capacity for online testing, which delayed campaigns and limited conversion optimization.

After adopting the ion platform, CaringBridge’s marketing team could rapidly build segmented landing pages and run A/B tests without heavy IT support. This focused testing produced a 20% increase in conversions for a Google AdWords campaign and a 100% increase in Facebook ads year‑over‑year, while shortening time‑to‑market and enabling plans for multivariate testing.

CaringBridge

Anna Squibb

Interactive Marketing Manager