Case Study: Fathom achieves 56% conversion lift with Ion Interactive Quick Start Cloud

Fathom Finds Big 56% Conversion Rate Gains for a Small College with Interactive Content

Fathom, a Cleveland-based data-driven marketing agency specializing in SEO, PPC, marketing automation and content, was engaged by Ohio Business College—a small career college—to boost enrollment through better lead generation, brand awareness and engagement. With a limited content budget and small internal team, OBC needed something more than standard static assets to stand out in a crowded market and drive relationships with prospective students.

Fathom used ion’s Quick Start Cloud prefabricated interactive experiences to rapidly produce low-cost, branded interactive content—including a financial-aid infographic and a program-specific landing page—to guide prospects through career pathways and ROI. The interactive landing page posted a 56% lift in conversion (5.78% vs. 3.70%), the infographic averaged about 4.5 minutes of engagement (vs. ~15 seconds for typical web content), and five interactive pieces have since increased engagement, driven enrollments and empowered OBC’s small team while prompting continued partnership.

Fathom

Abigail Birmingham

Creative Manager