Case Study: Dun & Bradstreet achieves engaging, on-brand visual content and streamlined campaign delivery with Ion Interactive

Dun & Bradstreet collaborates with Visually to create visual content campaigns

Dun & Bradstreet, a global provider of commercial data and analytics, needed to promote an eBook based on a commissioned global study and turn complex findings into digestible, engaging content for finance leaders. The challenge was to preserve the study’s authoritative tone while using compelling visuals to explain evolving enterprise risk and data-management issues.

Partnering with Visually (Rock Content), they produced an infographic, presentation, full video and social-ready short video, plus supporting microcontent and design assets that used aspirational imagery to communicate key findings. The Visually platform streamlined collaboration with writers, proofreaders and project managers, keeping the campaign on brand and on schedule while delivering the required assets.

Dun & Bradstreet