Case Study: G Adventures achieves 3x increase in custom travel proposals with Ion Interactive

Creative Use of ion Custom Landing Pages Triples Output of Custom Travel Division

G Adventures, a leader in adventure and eco travel that specializes in customized itineraries, faced a capacity challenge as its group travel business grew: preparing personalized proposals in Word took more than an hour, limiting the number of proposals the team could produce and slowing sales momentum.

By using the ion platform to build two-page personalized landing-page proposals (itineraries, maps, images, pricing, terms and agent contact) and sending clients a unique URL, G Adventures cut proposal time to 15–20 minutes, tripled weekly proposal output (300% increase), and generated hundreds of custom pages in eight months—improving customer experience, easy sharing, and team collaboration.

G Adventures

Greg Hayes

Online Marketing Manager, G Adventures