Case Study: Suva (Swiss National Accident Insurance Fund) achieves centralized, transparent content marketing with Ion Interactive

Conquering Content Marketing with Scompler

Suva, Switzerland’s largest accident insurer with 4,200 employees, 127,000 companies insured and over two million people covered, was struggling to manage a huge volume of communications. Content creation and distribution were fragmented across Excel, Word, email and dozens of personal documents, resulting in inconsistent messaging, poor visibility and no single point of entry for corporate communications.

Suva implemented Scompler and a defined five-step content methodology (plan, produce, promote, publish, prove) to centralize planning, social media and reporting. The result: consistent, transparent content workflows, faster collaboration, one-click performance reports and more efficient, predictable communications—turning the team into a well-oiled machine.

Suva

Marcel Hauri

Head of Publishing and Newsroom