Case Study: Cisco achieves increased engagement and 30–50% cost savings with Ion Interactive

Cisco Increased Engagement and Saved Over 30% with Videos from Visually

Cisco, producing the Global Cloud Index report, needed a more digestible, visually engaging way to reach a B2B audience that wasn’t responding to white papers and infographics—especially in a short-form social world constrained by 140-character posts and six-second videos.

Cisco worked with Visually to produce eight Instagram and Vine clips, quickly matching with an animator via Visually’s project center. Without paid promotion, the videos earned 4 million impressions and over 2,000 engagements, while production costs were 30–50% lower than expected and quality met or exceeded expectations.

Cisco

Ying Shen

Social Media Marketing Manager