Case Study: Centermark achieves data-driven inbound leads and personalized buyer insights with Ion Interactive

Centermark utilizes interactive content as a personal way to target leads

Centermark by Web.com helps franchise brands strengthen national and local marketing by aggregating location data and optimizing web presence for clients like Miracle Ear and Merry Maids. When Centermark discovered its online surveys weren’t producing trackable, actionable leads, marketing manager Amanda Brief sought a more intuitive, data-driven way to collect inbound prospects and identify which contacts had influence within franchise networks.

Centermark partnered with Ion to build a five-question Franchise Leadership Assessment and used Ion’s Sell-Side to turn responses into visual timelines and infographics for sales. The interactive content delivered clearer buyer insights, generated measurable inbound leads, enabled personalized sales conversations, and provided data Centermark now leverages for event marketing, targeted content, and ongoing prospecting.

Centermark

Amanda Brief

Corporate Marketing Manager