Case Study: Lab Escape achieves a 280% conversion rate increase with Ion Interactive

Campaign landing pages & A/B testing result in a 280% conversion rate increase

OpenMoves, a New York online marketing boutique, partnered with Lab Escape, a maker of data-visualization software, to address poor lead generation. Lab Escape had been sending PPC traffic to an outdated homepage with no lead forms or tracking, producing very low conversion rates (about 0.8–2%), so OpenMoves needed a focused landing page strategy to capture and convert visitors.

OpenMoves built four campaign-specific landing pages on the ion platform, added lead forms with Salesforce integration, and ran code-free A/B tests (single vs. multi-page flows and content/image tweaks) to find the best experience. The optimized pages lowered bounce rates and increased conversions to about 4.24% — roughly a 280% improvement — without any increase in PPC budget.

Lab Escape

Amir Chitayat

President