Case Study: Bell Media achieves faster content execution and higher audience engagement with Ion Interactive

Bell Media Executes Digital Experiences With Engage

Bell Media, Canada’s leading media company (CTV, 30 local TV stations and 30 specialty channels), faced recurring digital execution challenges: limited internal resources during seasonal spikes and insufficient time to build net-new content templates for time-sensitive events like the iHeartRadio MMVAs and the Canada In A Day documentary. They needed a low-lift, easy-to-implement solution that could support advance planning and rapid real-time changes while boosting audience engagement.

Bell Media implemented Rock Content Engage, using Pinboard to create a dynamic social wall for the MMVAs and Pinboard plus Storytelling to organize and credit 10,000+ Canada In A Day contributors by province on CTV.ca with a five-day turnaround. The tools simplified execution, freed the team to focus on curation, increased site visits/page views and time on site, and delivered strong vendor support—leading Bell to expand Engage across more brands and events.

Bell Media

Allison Saretsky

Senior Product Manager, Lifestyle & Entertainment Digital