Case Study: Arcserve increases inbound leads and engagement with Ion Interactive

Arcserve Increases Leads with Interactive Content Built in ion

Arcserve, a global data protection and recovery software provider founded in 1990 with 43,000 end users across 50+ countries, faced common content marketing hurdles—limited time, resources and scalability—while trying to make traditionally “boring” industry content more engaging and consistent across multiple languages and regions.

Arcserve partnered with the Ion platform and professional services to build interactive content at scale, using Ion’s Creative Studio to copy and localize experiences (language, fonts, integrated forms) for global markets. The effort drove measurable results: Ion-generated leads now account for 7.5–10% of total leads, improved lead scoring through higher engagement, strong internal buy-in, and ongoing plans for more global interactive campaigns.

Arcserve