Case Study: Centre for Arts and Technology achieves up to a 19% conversion rate with Ion Interactive

An Art School Gets Creative with ion’s Custom Landing Pages

The Centre for Arts and Technology is a Canadian art and design college with three campuses offering 13 post-secondary programs. Their marketing was constrained by third-party, hand‑coded single‑page PPC landing pages that were hard to update and too limited to showcase the visual content prospective students expected.

By adopting the ion platform they built seven program-specific, content-rich microsites (videos, portfolios, testimonials) without developer support. Conversions rose from 4% to as much as 19%, lead quality improved, and campaign turnaround sped up (a contest microsite launched in four days vs. 2–3 weeks previously), giving the school ongoing flexibility to test and publish visual landing experiences.

Centre for Arts and Technology

Teresa Doulos

Interactive Marketing Manager