Case Study: Iron Mountain achieves 255% conversion increase and 300% more tests with Ion Interactive

A 300% increase in tests over the entire prior year. A conversion increases of over 255%

Iron Mountain, a global leader in storage and information management serving over 156,000 organizations, needed a better way to engage paid-search visitors and generate high-quality leads. Their testing was slow and sequential, analytics didn’t include landing-page creation, and they lacked a dedicated optimization resource and real-time tools to iterate quickly and accurately.

They appointed a dedicated optimization lead and deployed a “trifecta” of tools—ion, Optimizely and Demandbase—to create, personalize and A/B test post-click experiences in real time. In four months they ran 30+ tests (a 300% increase over the prior year), achieved conversion uplifts over 255%, and saw major KPI gains: 82% higher engagement, a 40% lift in lead-form conversion and a 219% year‑over‑year increase in sales-form conversion.

Iron Mountain

Tom Berger

Director of Internet Marketing