Case Study: Länsförsäkringar raises awareness of screen time’s impact on children’s mental health with iO’s AI experiment Laika

Lansforsakringar launches Laika with iO, reaching 100 school classes

Länsförsäkringar, a major Swedish customer-owned insurance group, sought to demonstrate the impact of high screen time on young people's mental health. Partnering with vendor iO, the challenge was to create a compelling and research-backed experiment to explore this modern issue and generate new insights.

The solution developed by iO was Laika, a custom AI tool built by grounding OpenAI’s GPT-4 model in a large dataset of behavioral research, created in collaboration with leading psychologists. The experiment successfully garnered national press coverage, won a Strategy Award, and was signed up for use by approximately 100 school classes for educational sessions on the risks of social media.

Lansforsakringar