Case Study: Postnord Strålfors boosts revenue and contracts with InZynk ABM

Postnord Strålfors - Customer Case Study

Postnord Strålfors faced the challenge of its customers having lengthy, complex decision-making processes involving multiple stakeholders. This made it difficult for them to influence internal discussions and steer buying organizations toward their solutions. They turned to the vendor InZynk for a solution to extend their reach and advance customer dialogue.

InZynk implemented an Account-Based Marketing (ABM) solution that enabled Sales and Marketing at Postnord Strålfors to collaborate using customer insights. This approach allowed them to stay relevant for their top accounts and effectively influence all relevant parties in the buying process. The result, as stated by their Marketing Manager, was positive effects that led to increased revenue and new contracts for Postnord Strålfors.

Postnord Strålfors

Christine Sandmark

Marketing Manager