Case Study: Sales for Life achieves 10,000 registrations and 200+ marketing-qualified leads with INXPO's Online Events platform

Sales for life - Customer Case Study

Sales for Life, a B2B sales training firm that helps companies digitize their sales and marketing, created the Social Selling Summit to grow reach, engage prospects, and extend the life of its content. Their goals were to acquire and engage thousands of new leads, educate the broader sales and marketing community on social selling, and maximize content value through on-demand access.

Using INXPO’s Online Events platform, Sales for Life ran a branded, interactive program with live and on-demand sessions, social sharing widgets, live chat, and sponsor participation to defray costs. The result: 10,000 registrations (20% above expectations), over 5,000 unique attendees, a 50%+ participation rate, 3+ presentations viewed per attendee on average, and 200+ marketing-qualified leads — including five enterprise executives — fueling a stronger sales pipeline and measurable ROI.

Sales for Life

Jose Sanchez

VP Marketing