Case Study: McGraw-Hill Education exceeds attendance goals and drives $6M in closed business with INXPO Online Events

McGraw-Hill Education - Customer Case Study

McGraw-Hill Education (MHE), a learning-science publisher serving pre-K through postgraduate education, partnered with INXPO to host the Transformative Teaching virtual event to position MHE as a leader in new learning technologies, gather customer insight on their resources, and hit a goal of 1,000 attendees with an average engagement of two hours.

Using INXPO’s platform—two live video sessions, two webcast presentations, a conversion-focused landing page, chat/Q&A, live polling and searchable transcripts—MHE exceeded expectations: 3,700 unique log-ins, a 44% attendance rate (about 15% above industry), 2.5 hours average engagement, a 25% close rate yielding $6M in closed business, 94% would recommend, and plans to replicate the event for its U.K. branch.

McGraw-Hill Education

Charlotte McLaren

Sr. Marketing Manager (Digital Products)