Case Study: VOGEL'S Süsse-Werbe-Ideen boosts leads and conversion rates with Inxmail

Sweet initial spark increased sales with personalized email marketing

VOGEL'S Süsse-Werbe-Ideen, a supplier of sweet promotional products, sought to extend its traditional print marketing channels with a digital approach. Their challenge was to launch a purely digital campaign for their promotional gummy bears using personalized and visually appealing email marketing to save costs and improve targeting. To achieve this, they used the email marketing software from vendor Inxmail.

The solution implemented by Inxmail involved using data-driven personalization, where the software was integrated with the company's CRM to send highly personalized newsletters. This approach resulted in a 200 percent higher conversion rate compared to previous print campaigns. The success served as an initial spark for a broader digital transformation, with Inxmail helping to develop the email channel into the company's highest-revenue distribution channel and creating major cost advantages.

VOGEL´S Süsse-Werbe-Ideen GmbH & Co.KG

Sandro Fiorilli

Managing Director