Inxmail
27 Case Studies
Case Study: Schwäbischer Verlag automates 26 regional newsletters with Inxmail
A Inxmail Case Study
Schwäbischer Verlag automates 26 regional newsletters with Inxmail
Schwäbischer Verlag GmbH & Co. KG, a national media group, sought to automate its daily morning newsletters for its regional titles Schwäbische and Nordkurier. Their challenge was to improve efficiency by automatically integrating content from RSS feeds into multiple regional editions while maintaining a streamlined and easy-to-manage process. They partnered with vendor Inxmail to find a solution.
Inxmail implemented an automated workflow using its platform, which allowed content to be automatically pulled from RSS feeds and scaled across 26 different regional newsletters. This solution significantly reduced the editorial team's workload and ensured reliable, punctual delivery of news every morning. The automation provided by Inxmail resulted in substantial time savings and offered high flexibility for adding or changing regions.
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