Case Study: PSD Bank Berlin-Brandenburg boosts lead generation with Inxmail

PSD Bank Berlin-Brandenburg - Customer Case Study

PSD Bank Berlin-Brandenburg, a cooperative bank, required a method to acquire high-quality leads in a legally compliant manner and maintain customer relationships during a period of social distancing. They partnered with the vendor Inxmail to utilize its email marketing platform for a virtual Advent calendar service.

Inxmail implemented a comprehensive campaign where registrants provided their data via a form, triggering automated double opt-in mailings for both the calendar and a newsletter. The solution generated a tripling of new leads, increased newsletter open rates by almost 10 percent, and produced click rates three to four times higher than before. This campaign, executed entirely on the Inxmail platform, successfully strengthened the bank's brand and customer loyalty.

PSD Bank Berlin-Brandenburg

Stefanie Voigt

Marketing Manager