Case Study: babymarkt boosts customer loyalty and sales with Inxmail

Personalised trigger mail concept is leading to customer retention and boosting sales

Babymarkt, a leading international online retailer for baby and children's products, sought to enhance customer loyalty and boost sales by intensifying its event-driven, automated email communication with vouchers. Their challenge was to implement this personalized trigger mail concept across all their international online shops, which operated independently, while maintaining central control and oversight. To meet these requirements, babymarkt turned to the Inxmail email marketing platform.

The solution from Inxmail involved integrating its Professional platform with babymarkt's shop system to automate personalized trigger emails based on customer lifecycle events. A voucher plugin facilitated the seamless use of individual, cross-country voucher codes, while approval processes ensured central oversight. This highly relevant and personalized approach resulted in an 85% average open rate for their pregnancy newsletter and higher overall open and click rates. The automated processes freed up resources for optimization, allowing babymarkt to successfully nurture customers along their journey and achieve superior conversions.

Babymarkt