Case Study: Herder Publishing achieves higher newsletter conversions with Inxmail and Facebook Lead Ads

More newsletter recipients thanks to Facebook lead ads

Herder Publishing, a publishing house, needed to improve the performance of its Facebook Lead Ads campaign for generating newsletter subscribers for its trade magazine, kindergarten heute. Their challenge was a manual process of transferring lead data from Facebook to the Inxmail email marketing platform, which caused delays in sending confirmation emails and negatively impacted conversion rates.

Inxmail implemented an integration that enabled the automated, real-time transfer of recipient data from Facebook Lead Ads directly into its platform. This solution allowed Herder to send double opt-in emails instantly, which increased the confirmation rate. As a result, the conversion rate for these leads was 37% higher than other methods, and the publishing house saw a reduction in both costs per subscriber and total Facebook advertising spend.

Herder Publishing

Thomas Deyen

Senior Online Marketing Manager