Case Study: Modepark Röther achieves better email marketing key figures with Inxmail

Modepark Röther With strategy workshop to excellent key figures

The family-run fashion retailer Modepark Röther sought to overhaul its email marketing to improve performance and increase sales. Their challenge involved moving away from generic newsletters and creating personalized campaigns, which required better use of their customer data and closer collaboration between their internal sales, e-commerce, and marketing units. They partnered with vendor Inxmail for strategic consulting and technical implementation to address these goals.

Inxmail conducted a comprehensive strategy workshop to develop a new email marketing concept, which included analyzing previous campaigns and optimizing data flows between systems. A key solution was the implementation of automated, personalized birthday mailings featuring individualized vouchers. As a result, Modepark Röther achieved significantly better key performance indicators, a sustainable increase in sales, and improved internal teamwork, thanks to the partnership with Inxmail.

Modepark Röther

Jana Kolbinger

Marketing