Case Study: LANGGROUP reactivates inactive customers with Inxmail automation workflows

Langgroup boosts customer reactivation with Inxmail and 37% open rates

Langgroup, a group of companies supplying workshop and occupational safety products, faced the challenge of reactivating a large portion of its inactive customer base for its TECHNOLIT brand. To automate processes and prevent lost revenue, the customer turned to vendor Inxmail to develop a strategy using the Inxmail platform for personalized marketing campaigns.

Inxmail implemented an automated workflow on its platform that sent targeted reactivation emails with personalized voucher codes to customers who logged into the shop but did not purchase. This solution from Inxmail led to a measurable success, with an email open rate of over 37 percent and redeemed vouchers proving the campaign effectively strengthened customer loyalty and increased sales.

Langgroup