Case Study: Ocean Independence achieves 40% open rates with Inxmail Professional

Integration with CAS genesisWorld enables targeted dialogue with brokers

Ocean Independence, a global luxury yacht specialist, needed to enhance its email marketing to its broker network. Their existing CRM system, CAS genesisWorld, lacked the design functionality to present their yachts appealingly and limited their ability to conduct a targeted, professional dialogue that matched their new corporate design. They turned to vendor Inxmail to implement a more robust solution.

The solution involved integrating Inxmail Professional with their CRM. This allowed for targeted, CRM-based personalization of mailings sent through Inxmail and the use of a new responsive newsletter template in the company's corporate design. The implementation by Inxmail resulted in highly accurate communication and a dramatically increased open rate of over 40%, ensuring brokers could be reached effectively on any device.

Ocean Independence

Peter Hürzeler

Managing Director