Case Study: MEAG improves investor service and automates fund price newsletters with Inxmail

Intangible products are made visible thanks to an individual newsletter service

MEAG, an asset manager for Munich Re, faced the challenge of making its non-tangible investment fund products visible and maintaining a service relationship with customers. Their previous process of manually maintaining and sending fund price data was very time-consuming. They partnered with Inxmail to automate this important information service and minimize effort.

The solution from Inxmail was a specially developed content app within its email marketing platform. This app automatically pulls daily fund price data, generates personalized newsletters based on each subscriber's chosen funds and frequency, and sends them without manual intervention. This automated Inxmail solution drastically reduced potential sources of error, freed up employee resources for other tasks, and led to an increasing number of newsletter recipients.

MEAG

Christian Scholz

Digital Business Consultant