Case Study: Vorwerk achieves maximum deliverability for global mailings with Inxmail

Highest deliverability for ideally customized emails

The Vorwerk Group, a manufacturer of high-quality household appliances, faced the challenge of ensuring maximum deliverability for its global email marketing campaigns. Sending over 15 million emails in 20 languages to 50 countries required technical expertise to reach inboxes and manage the high bounce rates of mandatory emails. Vorwerk partnered with Inxmail to find a solution that would also allow for the easy creation of on-brand, adaptable mailing templates.

Inxmail's solution involved optimizing the sending infrastructure, including setting up a dedicated subdomain with authentication to protect the main domain's reputation. Their team worked directly with mailbox providers to ensure an extremely high delivery rate. Vorwerk also adopted the Inxmail email marketing platform, using its template design service to create personalized, multilingual mailings. The result was a successful global send of mandatory emails and a new ability for Vorwerk's team to independently create professional, high-performing campaigns.

Vorwerk Group

Berenice Martínez Cid

Marketing Manager