Case Study: Habitat et Humanisme streamlines regional email campaigns with Inxmail for Salesforce

Habitat et Humanisme - Customer Case Study

Habitat et Humanisme, a non-profit organization providing affordable housing across France, needed an affordable and easy-to-use email marketing solution that could integrate with its Salesforce Sales Cloud. Their challenge was to send regionalized newsletters to their donors and members, ensuring each recipient only received information relevant to their area, all while being managed primarily by volunteers.

Inxmail provided the solution by seamlessly integrating its email marketing software into Salesforce via an API. This allowed volunteers to send highly targeted newsletters using dynamic regional content blocks and even automate the sending of personalized donation receipts. As a result, Habitat et Humanisme gained a powerful, flexible communication tool they could manage entirely on their own, significantly increasing their productivity and ensuring relevant messaging for their supporters.

Habitat et Humanisme

Maria Dragon

Responsible for Fundraising and Sympathizer Relations