Case Study: MEAG automates fund price newsletters with Inxmail

Greater brand visibility in the inbox thanks to the BIMI process

MEAG, an asset manager for the Munich Re Group, faced the challenge of providing a service around its non-tangible investment funds. Their manual process for sending personalized fund price newsletters was extremely time-consuming. They partnered with Inxmail to automate this crucial investor communication and implement their service strategy.

Inxmail implemented a solution using its email marketing platform and a specially developed content app. The app automatically pulls daily fund price data, then generates and sends hyper-personalized newsletters to subscribers based on their individual fund selections and preferred frequency. This automation from Inxmail made the process more efficient and error-free, freeing up MEAG's resources for other tasks and resulting in a growing number of satisfied newsletter recipients.

FTI

Andreas Eickelkamp

CDO