Case Study: VKF Renzel boosts newsletter efficiency with Inxmail Professional

Efficient data transfer and customised follow-up campaigns result in improved click rates

VKF Renzel, a distributor of sales promotion products, faced a significant challenge in creating efficient email marketing campaigns. Their newsletter, a key sales driver, required a manual and time-consuming process to integrate product data from their 16 different international online shops. The company sought a solution from vendor Inxmail to connect their email marketing to the OXID eShop system and econda web analysis, needing a professional template and web tracking for more targeted communication.

By implementing the Inxmail Professional email marketing platform, VKF Renzel automated the transfer of product data using product IDs, which drastically reduced the effort required to create newsletters. The solution from Inxmail included a template aligned with their shop's design and integrated econda tracking. As a result, the time to create mailings was cut in half, and campaigns achieved a 34% average open rate and click-through rates of up to 14%.

VKF Renzel

Moritz Schneider

Online Marketing Manager