Case Study: Heise Medien boosts leads and email marketing efficiency with Inxmail

Customer-focused consulting ensures better data flows and more leads

Heise Medien GmbH & Co., a publisher targeting a sophisticated IT audience, needed an easy-to-use email marketing solution to create professional, personalized newsletters. Their challenge was to integrate this solution with their existing CRM and marketing automation systems to automate data flows, gain a complete customer view, and improve lead generation, all while saving resources. They partnered with vendor Inxmail for technical and specialist support.

Inxmail provided consulting to integrate its software with Heise's systems, enabling automated data processes and a 360-degree customer view. They offered specialist training and template design to improve mailing performance and implemented a lead generation campaign in the form of an Advent calendar. The results for Heise Medien included more efficient email campaigns, a significant increase in new leads, complete data usage in mailings, and an improved customer lifecycle.

Heise Medien GmbH & Co.

Claas Blume

Head of Data Competence Center